Our story began in 1942, when a young Don Julio González saw a unique opportunity in the production of tequila. It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila.

He didn't have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to create his first tequila distillery.

It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila.